Guarantees

Version 2026.05 | Last updated: 29 May 2026

These Performance Guarantees form part of your Agreement only where your Quotation from Primal Malaysia Sdn. Bhd. explicitly states they are included. If your Quotation does not reference a Schedule, that Schedule does not apply to your engagement.

Schedule A — Performance Marketing: Performance Partnership Conditions

1. Performance Milestones

To ensure targets are realistic and data-driven, KPIs will be mutually agreed upon and documented in writing within 30 days after the initial campaign launch. This allows for a minimum of four weeks of performance data to be collected and analysed before finalising success benchmarks.

2. 6-Month Performance Review

There will be a 30-day review window following the completion of six months from the date KPIs are formally established. If Primal does not achieve the mutually agreed KPIs within this period (provided all Success Conditions in Section 3 are met), the Client may terminate the Agreement with 30 days' written notice. The Client is released from any Setup Fee liability under Clause 4 of the Standard Terms (whether waived or deferred). Setup Fees already paid are retained by Primal and are non-refundable.

If Primal achieves the KPIs by the Month 6 review, or if the Client has not fulfilled their obligations in Section 3, the campaign continues for the remaining Initial Term.

3. Success Conditions

This guarantee remains active provided that:

• Access: Primal has necessary administrative access (ad accounts, analytics platforms, CMS, or relevant logins) to implement all changes.
• Approvals: The Client provides timely approvals for campaign assets to ensure implementation is completed within reasonable timelines.
• Campaign Integrity: Neither the Client nor any other party has taken campaigns offline without notifying Primal.
• Data Continuity: Primal's tracking codes and pixels used to measure KPIs remain installed and are not removed or altered by the Client.
• Platform Compliance: Changes suggested by Primal are implemented following platform policy changes or site security incidents.
• Consistency: The campaign remains active and account payments are current. Late payments resulting in a pause in activity will void the performance guarantee.

Should there be delays in campaign launch due to no fault of Primal, the 6-month review window will begin from the date all conditions are met and KPIs are established. If a breach in these conditions occurs, new KPIs shall be renegotiated and agreed upon in writing.

Schedule B — ElevateSEO™: Performance Partnership Conditions

1. Performance Milestones

Primal is committed to achieving the following growth targets. Performance is measured against the agreed-upon Focus Keywords or AI Visibility Benchmark.

Timeline (Post Onsite Completion Date):

Within 90 Days Keyword Ranking Goal: At least 10% of focus keywords ranking on Page 1 of Google OR AI Visibility Goal: At least 10% of the original AI Visibility percentage increases

Within 180 Days Keyword Ranking Goal: At least 30% of focus keywords ranking on Page 1 of Google OR AI Visibility Goal: At least 30% of the original AI Visibility percentage increases

Within 365 Days Keyword Ranking Goal: At least 60% of focus keywords ranking on Page 1 of Google OR AI Visibility Goal: At least 60% of the original AI Visibility percentage increases

2. Our Performance Guarantee

If Primal does not achieve these milestones within the specified timelines (provided all Success Conditions in Section 3 are met), you may choose one of the following options:

• Option A (The Clean Exit): Terminate the Agreement immediately with 30 days' notice. You are released from any Setup Fee liability under Clause 4 (whether waived or deferred). Setup Fees already paid are retained and are non-refundable.

• Option B (The Growth Commitment): Allow Primal to work for free for up to 3 months to achieve the KPIs. Once the targets are met, the campaign will resume for its remaining term to ensure you get the full value of the partnership.

3. Success Conditions

This guarantee remains active provided that:

• Access: Primal has the necessary administrative access (CMS, FTP, or relevant logins) to implement optimisations.
• Approvals: Technical and content recommendations are approved within 5 business days to ensure implementation is completed within month 1.
• Site Integrity: The website remains online and Primal is notified of any third-party changes that might overwrite our optimisations.
• Tracking: Measurement codes (for Performance Benchmarks) remain installed and active.
• Technical Compliance: Recommended updates are implemented following major search engine algorithm updates or security incidents.
• Consistency: The campaign remains active and account payments are up to date.

Should delays occur due to technical obstacles outside of Primal's control, we will simply mutually agree to adjust the KPI timeline in writing.